Whether you are a leader/manager or a professional/individual contributor, this series of postings is for you. Below are the three things you need to know, in order, to sell yourself and keep your career moving forward:
- Know who you are – your values, strengths, weaknesses, and personal “brand”
- Know how you are perceived by others – their interpretation and assessment of those factors
- Leverage that information to market your unique value/brand – your communication strategy and plan so the perception you want becomes the one you get
Yesterday I promised you an on-line tool to help you answer those questions: the 360Reach Assessment. It is easy, fun and incredibly insightful. There is even a free version available or for a reasonable price, an upgraded version that includes a customized, 20 page report.
Tomorrow I’ll tell you more about the tool itself – developed by psychologists and personal branding experts and used by over a million people, world-wide, to date.
