William Arruda is one of the leading experts in personal branding. (Full disclosure: I am a certified coach in one of his company’s personal branding tools, the 360Reach Personal Brand Assessment. A free version of the tool is available online at http://www.reachpersonalbranding.com/support/faq/360reach-faq/).
Arruda and co-author Kristin Dixon’s book Career Distinction: Stand Out by Building Your Brand is the best resource I’ve found to give you both a strategic overview of personal branding as well as practical advice on how to actually do it. To quote from the book’s web page,
“Whether you are looking to move up the corporate ladder at your current organization, find a position at another company, make a major career change, or start your own enterprise, you will no longer be hunting for your next position. Instead, opportunities will come to you.”
Below is the link to the book’s web page as well as the link to a free Online Identity Calculator™ to help you make sense of your Google search results and give you advice on how to better build your online identity.
http://www.careerdistinction.com/
http://www.onlineidcalculator.com/index.php
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About Julie: Julie Maloney is a sought-after coach, trainer, speaker and author in the fields of leadership, career and work-life balance. She has designed and delivered hundreds of programs for professionals and executives, and her most recent book is The Blue Jean Manifesto: Working & Playing in a Jobless World (Amazon Kindle, 2011). http://www.juliemaloney.com
