William Arruda is one of the leading experts in personal branding. (Full disclosure: I am a certified coach in one of his company’s personal branding tools, the 360Reach Personal Brand Assessment. A free version of the tool is available online at http://www.reachpersonalbranding.com/support/faq/360reach-faq/). Arruda and co-author Kristin Dixon’s book Career Distinction: Stand Out by Building Your Brand is the best resource I’ve found to give you both a strategic overview of personal branding as well as practical advice on how to actually do it. To quote from the book’s web … [Read more...]