William Arruda is one of the leading experts in personal branding. (Full disclosure: I am a certified coach in one of his company’s personal branding tools, the 360Reach Personal Brand Assessment. A free version of the tool is available online at http://www.reachpersonalbranding.com/support/faq/360reach-faq/). Arruda and co-author Kristin Dixon’s book Career Distinction: Stand Out by Building Your Brand is the best resource I’ve found to give you both a strategic overview of personal branding as well as practical advice on how to actually do it. To quote from the book’s web … [Read more...]
Blue Jean Manifesto #12 on Amazon Bestseller list for Work Life Balance in Business
April 15, 2011 By
The BJM hit a major milestone today – the book is #12 of all books on Amazon in the category of Work Life Balance. Thanks SO much to all the readers and early supporters who are putting the book on the map! This ranking is a testimony to one of the core messages of the BJM…one of the new secrets of success that I call “Work Life Balance 2.0”. In the Creative Economy, your brain is your most critical asset… and yet the one most neglected by most people. By neglected I mean over-stressed, over-worked and kept constantly “on”, 24/7. It is literally impossible to sustain … [Read more...]
The Blue Jean Manifesto now available on Amazon Kindle!!
April 1, 2011 By
Whether you are currently in or out of a job …. and before you buy any of the wonderful how-to books out there on social media, personal branding, career management, job hunting, and/or launching your own business…you need The Blue Jean Manifesto. The Blue Jean Manifesto is your introduction to a radically different, new world of work. It takes you through the critical, internal shift you must make FIRST, in order to find work and manage your career in today’s economy. A mindset change that faces reality head-on and yet brings into view the bright, new future possible, for … [Read more...]
Blue Jean Manifesto Dry Run on Kindle – So Cool!
February 11, 2011 By
As my mom likes to say when she’s happy, I am sooo excited! We just uploaded a sample of the Blue Jean Manifesto into Kindle. Here’s a picture of the cover of the book, downloaded onto the Kindle reader of my graphic design guru, Deanne Roberto . This technology is incredible! And I am learning it requires a rethinking of how to write for digital vs. print media. For example, we found out that the Table of Contents is WAY too long and complex. A good reminder to return again to one of my personal and professional mantras – find the simplicity in the complexity. Back to the … [Read more...]
